A behind-the-scenes view of the world’s largest sustainable fashion design competition The thing about fashion design competitions is that they are usually about the fashion and antics of the competing designers. Rarely do these competitions have a bigger cause to support. However, the EcoChic Design Award is a refreshing exception to the rule. The award is focused on sustainable fashion, namely, clothes made with minimal social and environmental impact. Started by Hong Kong-based environmental non-governmental organisation (NGO) Redress, the EcoChic Design Award is the world’s largest sustainable fashion design competition for emerging fashion designers today. The NGO has produced a 50-minute documentary called Frontline Fashion detailing the 2015/2016 cycle of the competition. This happened to be the sixth cycle of the EcoChic Design Award, as well as the biggest, as it was open to fashion designers living in Asia and in Europe. While the documentary is short by the usual documentary feature standards, I found that it did effectively convey the message that Redress is trying to get across: that sustainable fashion is necessary and that there is a place for it in the fashion world. Christina Dean, founder and chief executive officer of Redress, is the narrator of Frontline […]
“The basic message is the same: the way to solve problems in your life is through consumption.” Tim Kasser, psychology professor at Knox College (featured in The True Cost) When I first watched The True Cost trailer on YouTube, I reckoned I was in for a grim, no-holds-barred account of the fast fashion industry. Boy, was I wrong. What I thought would be a severely skewed rant against the fashion industry turned out to be a more subtle (though no less grim) tale of the ills committed by the fast fashion industry and by consumers themselves. The True Cost is essentially an hour-and-a-half long documentary clearly targeted at consumers of fast fashion and the stalwarts of the fast fashion industry. Its key aim is to is to inform and educate people worldwide, particularly those who purchase fast fashion items. That much is clear from the first 20 minutes of the movie.