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Fast Fashion Facts

Fast Fashion Facts

How Low Can Fast Fashion Go?

A look at the impact of fast fashion Did the video above surprise you? Did you expect the fashion industry to be all sunshine and sparkles? Then this post is definitely for you. We may not like to admit it, but we humans are opportunistic creatures. We desire instant gratification, which makes Netflix and online shopping websites so successful. We want things fast, and cheap. This is exactly why fast fashion brands like H&M, Zara, Uniqlo and the like are minting billions from consumers. These brands feed our opportunistic selves and unfortunately give us a sense of entitlement. The sense that we deserve cheap and trendy clothing. But what is so wrong with fast fashion, really? According to Wikipedia, fast fashion is a term used by retailers to express that designs move from the catwalk quickly in order to capture current fashion trends. Therefore, where it used to take months for designs from the catwalk to hit the stores, fast fashion retailers are able to do it in mere weeks and at low prices. How are they able to offer such low prices? By cutting corners, specifically by paying low wages to their workers. I offer an excerpt from the […]

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