Monthly Archives

January 2017

ethicalfashionnews
Ethical Fashion News

Fashion Revolution Malaysia Set To Make An Impact

  Fashion Revolution Malaysia seeks to heighten awareness towards ethical fashion Fashion Revolution Malaysia (FRM), the local chapter of UK-based Fashion Revolution, aims to heighten awareness towards ethical fashion at all levels. FRM country co-ordinator Sasibai Kimis is keen to meet with local ethical fashion brands and get them on board. Sasibai, who is also founder of local ethical fashion brand Earth Heir, emphasised that she and assistant country co-ordinator Laura Francois want FRM to be a collaborative effort. Their vision, she said, is for FRM to be an educational and collaborative platform to encourage sustainable fashion in Malaysia. To start with, they plan to educate and empower consumers and individuals, share information on sustainable fashion products and empower fashion designers with sustainability tools. The final level of engagement they aim for is to engage policy makers, namely companies and government. Part of their plan this year to spread awareness is to do another Fashion Revolution Week. “We are also trying to engage with Mercedes-Benz Fashion week, KL Fashion Week and also hope to do a Green Fashion Week Asia event,” Sasibai told Fashionably Kind in a recent interview. How it all began The seeds of Fashion Revolution Malaysia were […]

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ethicalfashionnews
Ethical Fashion News

Changing Consumer Trends Towards Sustainable Fashion In Singapore

Today’s post is from Eliina C, a Singapore-based mumpreneur and blogger who shares her perspective of the sustainable fashion scene in Singapore:  As consumers living in Singapore, there is no doubt that branding and pricing plays a part in our fashion purchases. Some are willing to pay for a brand that is internationally recognised while some want to get the best deals in town. How about paying for sustainably and ethically-made products? Over the years, consumers have been educating themselves about the effects of fast fashion but the majority of them do not put these lessons into practice. Similar to supporting the local brands, there are emerging brands popping up but how often do we purchase from them as compared to well-known international brands? Too Many Clothes? As consumers in Singapore, most purchase known brands, and unknowingly end up paying for the brand’s marketing presence and branding rather than the actual value of the product. An example is fashion online stores (formerly known as blogshops) which sell inexpensive clothing for young ladies. Their task is to purchase ready-made clothing overseas wholesale at a very low cost, without any prior fashion knowledge, mark up their retail prices for reasonable profits and re-brand […]

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