brandofthemonth
Brand Of The Month, Slow Fashion Finds

Brand Of The Month: Nukleus

Ethical underwear producer believes in doing the right thing Although Nukleus founder and chief executive officer Tan Cheng Woi has a background in investment banking, financial gain is not the primary reason behind his ethical underwear brand Nukleus. In a recent interview with Fashionably Kind, Tan spoke feelingly of the reasons he started the ethical underwear brand. “Underwear are items very close to the body that we wear for long periods of time. So if you look at it not just from the eco or social point of view, it is also very important from the health perspective. We are talking about something that is free of toxic chemicals and harmful substances. This offers more compelling reasons for consumers to consider switching to sustainable and ethical underwear,” he said via a telephone call from Penang, where the company is based. The challenges of building an ethical brand According to Tan, the concept behind an ethical underwear brand came to fruition in 2010, when the brand officially hit the market. “The market is always flush with brands and more so today than before. The challenge is always real and always present. For us, building a brand is already a challenging enough experience, and […]

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slowfashionfinds
Slow Fashion Finds

The Best Places To Buy Preloved Luxury Bags In Malaysia

Scoop and Glampot are the go-to places for preloved luxury bags   Buying preloved clothes and accessories in Malaysia can be a hassle if you don’t live in the Klang Valley. Hence, most people resort to buying their clothes and accessories cheaply via online means, and these websites aren’t transparent about their supply chains or even who makes the clothes. This is a worrying trend, and things can only change if consumers like you and I educate ourselves on sustainable fashion. At the other end of the spectrum are people who are conscious-minded (at the very least about wastage) and want to make a difference. They also may have cash to burn or desire designer clothes or bags, but can’t afford them brand-new. It’s for this group that I am writing this post. Remember, luxury or designer brands are not necessarily sustainable simply because they cost more. Many of them aren’t transparent about their supply chains or who makes their products, so if you want to buy their products brand-new, think again. Do your conscience (and the environment and exploited workers) a favour and avoid designer brands completely unless they are sustainable and ethical. Scoop     However, if you […]

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brandofthemonth
Brand Of The Month

Breathing new life into the old

  Aspiring ethical fashion brand Batik Tree is bent on reviving the batik craft For Ong Swee Lyn, batik has always been a part of her life. The entrepreneurial lady, who is a descendant of the Baba Nyonya people from Penang, saw a lot of batik during her formative years. “I grew up watching the matriarchs of the family don them on a daily basis and even use them for other things, such as fabric for babies’ cradles because it is breathable. They wore them as sarongs, they also used batik as bedspreads,” she recalls. “It was always at the back of my mind, but it was only last year when I met this particular batik designer, that things came together. She’s a mother of five and comes up with the ideas and lets the batik craftsmen explore. I had never seen these kinds of designs and I decided that we could work together. With my background in PR, I thought with my experience in telling stories, I could help her,” she tells Fashionably Kind in a recent interview. Ong created the Batik Tree brand in September 2016 to market and sell Terengganu batik and has not looked back ever […]

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sustainablestyle
Sustainable Style Tips

Five Snazzy Ethical Fashion Magazines For Your Reading List

Style Inspiration From Ethical Fashion Magazines When I was in my late teens/early twenties, I sought style inspiration from fashion magazines such as Cleo, Vogue, Her World and Female. I used to envy the models and their impeccable style, and wonder to myself: “why can’t I look like that?” I reckon that age and maturity have mellowed me in some ways, but I still ache to look like a million dollars every now and then. The only thing that has changed is that I can’t squeeze into a size 1 dress anymore and I have a few grey hairs. I still want to look good every time I step out the front door, but I don’t aspire to have luxury or designer clothing like I did once upon a time. I am more careful about where I shop these days (I only buy pre-loved clothing and the occasional brand-new item from ethical clothing brands) and I take good care of my clothes and accessories so that they last for years to come. I don’t obsess over trends anymore, but I still like looking at pretty clothes and well-put-together outfits, hence I often trawl the Internet for inspiration. During my ‘online […]

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slowfashionfinds
Slow Fashion Finds

Six Ethical Fashion Finds For The Consciously Fashionable

Ethical Indian wear is not hard to find, if you know where to look About a month ago, I nearly gave up on this blog. Many of you may have wondered why I haven’t blogged for weeks. The truth was, I was re-evaluating the blog and its direction and I’ve decided to make a few changes to it come May, for the benefits of Fashionably Kind readers. So keep coming back and I hope you’ll be pleasantly surprised! Today, I’d like to pay tribute to a fellow Malaysian who wrote to me a few weeks ago, lamenting that she has been unable to find sources of ethical Asian ethnic wear, particularly ethical Indian wear. So we put our heads together and dug up some resources for ethical Indian wear, which I am listing here for those who have found themselves in a similar predicament. Upasana Studio On its website, Upasana declares its mission is “to create conscious sustainable fashion where we are taking care of our environmental cost and not passing it on to the future.” The brand is also involved in a number of projects to support local communities, which are listed under the Projects tab on its website. […]

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